Cash Vs Card: Card is winning race in emerging markets

Convenience, security and better shopping experience playing key role in making card winner over cash. Electronic payments can revolutionise the way people pay. The increasing benefits of electronic payments worldwide can be seen in their rapid growth across many emerging markets. According to the World Payments Report 2010, non-cash payments in Russia rose 66 percent between 2008 and 2009, while China (+29 percent) and South Africa (+25 percent) also posted large gains. 

While India has seen similar growth numbers in debit cards (+42% in FY2009-10 compared to the previous financial year, cards still account for less than 5 percent of consumer spending.


Why pay by card?

Increasing card usage often depends on increasing consumers’ awareness of the benefits of using them. These include:


Convenience and control: 


Cards allow people to shop and manage their spending without the need to carry cash. Cardholders can choose between using debit cards which gives them the security of knowing there will be no interest payments on purchases or using credit cards for greater flexibility.

• Greater security
• Time Saving
• Enables online shopping
• More payment options
• Better consumer control

Cash vs cards – The advantages of electronic payments

This table below illustrates the typical advantages that card payments offer consumers over cash. Not all card products carry the same level of functionality. 

	Cash	Debit cards	Credit cards
Budget control	Some	Yes	Some
Replaced if lost	No	Yes	Yes
Monthly statements	No	Yes	Yes
Transaction insurance protection	No	No	Yes
Card and transaction security features	No	Yes	Yes
Reward programmes	No	Yes	Yes
Revolving credit	No		Yes
SMS transaction alerts	No	Yes	Yes

India is already making rapid progress in developing electronic payments. Several industry-leading technology applications are already widely used to improve customer service and security. For example, Indian banks send SMS messages to clients after they have made an ATM withdrawal so that cardholders get confirmation that a transaction was carried out on their account. Value-added applications like this encourage more people to pay with cards.
Ref: indiainfoline.com